Kirix Innovations
The Future of Physical Experiences

Immersive VM Solutions and Interactive Displays

We fuse immersive tech with visual merchandising to engineer bespoke augmented reality displays and hardware for luxury partners.

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TRUSTED BY GLOBAL VISIONARIES

Mercedes-Benz
Empire
L'Oréal
Yves Saint Laurent
Armani
Kérastase
Lancôme
Himalaya
Kiehl's
Paco Rabanne
Puig
Samsung
Nivea
Royal Enfield
Baccarose
Tira

Engineering the future ofphysical spaces.

At Kirix, we operate at the intersection where physical reality meets cutting-edge digital infrastructure. Founded in 2023 by Thomas Koshy and Safal Adam, Kirix is a creative tech and media lab engineered for bold ideas. We fuse spatial design, advanced technology, and monetization strategies to transform visual merchandising and retail activations into high-impact experiential environments.

We believe the future belongs to those who build culture, not just consume it. Our multidisciplinary collective of designers, developers, storytellers, and strategists exists to launch work that cuts through the noise.

What Sets Us Apart:

  • Authenticity Over Trends: We choose technical precision and originality over fleeting buzzwords and superficial fluff.
  • Flawless End-to-End Execution: From initial concept to fabrication, we deliver turn-key solutions across every vertical.
  • Proven Nationwide Scale: Headquartered in Bangalore with production networks across India, we have successfully executed 200+ projects for leading global brands.

If you’re building something brave, you’re in good company.

Founded2023
Projects200+
A Kirix engineer assembling electronics at a workbench covered in components and prototypes

What We Do

A full-stack capability set for bringing spatial computing and immersive tech into physical retail.

Core Engineering

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Digital Twin & 3D Visualization

Precision 3D modeling and digital twins of retail environments for rapid iteration before physical build-out.

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IoT & Smart Retail Integration

Connected sensors and edge devices that link the physical space to real-time data and automation.

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Custom Software Engineering

Bespoke platforms and firmware built to power immersive hardware at production scale.

Interactive Experiences

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Spatial Computing & AR/VR

Immersive augmented and virtual reality experiences that blend digital storytelling with the physical retail floor.

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Interactive Visual Merchandising

High-fidelity digital displays and interactive fixtures that turn static shelving into responsive brand moments.

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Experience Design & UX

End-to-end experience design that keeps technology invisible and the customer journey effortless.

Signature Installations

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Scent Dispersion System

Precision-engineered diffusion hardware that times and directs fragrance across a space, turning scent into a deliberate part of the brand experience.

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Hand to Diamond Scanner

A hand-scanning interface that matches palm geometry to the perfect diamond cut, turning selection into a guided, tactile moment.

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Hair & Scalp Analysis (Flekt)

Flekt-powered imaging that reads hair and scalp health in seconds, giving customers a diagnostic moment before any product recommendation.

The Core Team

Thomas Koshy
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Thomas Koshy

CEO · Time & Numbers

Sets the pace and precision behind every build, turning ambitious timelines and budgets into engineered reality without losing sight of the larger vision.

Safal Adam
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Safal Adam

CXO · Creativity & People

Shapes the human core of the studio, building the culture and creative instincts that turn engineers into architects of immersive experience.

Abhishek Roy
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Abhishek Roy

CTO · Tech & Tinkering

Lives inside the hardware and code that make augmented reality tangible, prototyping relentlessly until the technology disappears into the experience.

Nupur G
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Nupur G

CMO · Lifeline & Joy

Carries the studio's voice into the world, translating deep tech into stories luxury partners and audiences feel the moment they walk in.

Riddhi Keshan
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Riddhi Keshan

Founders Office · Backbone

Holds the structure together behind the scenes, keeping every moving part of the founders' vision aligned, accountable, and moving forward.

Karan Chaphekar
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Karan Chaphekar

Software · Major Tech Guy

Engineers the software layer powering every interactive display and connected system, obsessing over the details no one else sees.

Vaibhav
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Vaibhav

Logistics · On Field Activation

Gets the hardware from workshop to showroom floor, making sure every activation lands exactly as engineered, on time and in place.

Gurudattu Posani
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Gurudattu Posani

Developer · Under the Hood

Wires together the systems no one sees but everyone depends on, keeping the code running quietly beneath every immersive experience we ship.

Abhishek P
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Abhishek P

Business Development · Chasing Leads & Paper Trails

Tracks down the right partners and follows every contract to its last signature, turning conversations into commitments the studio can build on.

Life at the Edge of Tech

Inside the workshop where digital dreams are forged into material reality.

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